Background Pernod Ricard is the second largest alcoholic beverage company in the world experiencing significant year-on-year sales growth in China resulting in ever increasing marketing and promotional budgets. Client was concerned that the spend with external...
Background Kesslers International is Europe’s leading specialist designer & manufacturer of Point of Purchase displays and merchandising. To be able to competitively respond to major tenders in the future, Kesslers decideds to contract Dragon Sourcing to qualify...
